The hopefully-not-permanent annoying black thing has seen pop-up concept showcases from PRINT's Stripepodelic stationery collection to Very Wooonderland's launch of the Ashish X Underground creeper boots. Now, it's Aussie luxury brand Oroton's turn to take over!
Let's take a look, shall we?
But first, some rather delectable macarons, cupcakes and a glass (albeit in plastic) of champagne to whet up my appetite.
I really don't like Oroton's Fall/Winter 2011 ad campaign. I've always been a fan of subtle product placement in advertisements. You watch Louis Vuitton's TV commercials and you almost never get intellectually raped by an ultra-large LV motiff or a product. Here, it's blatant and in-your-face, and I don't like it. Even worse, I was told that they wanna "do something different" and want to focus on "photography". Photography of their products? Because honestly, they crop the picture so tight that 85% of the ad is just an Oroton product.
I really do think Oroton is a great brand, and has a great heritage but there's nothing I haven't seen before, and when you look at the original vintage restored pieces (pictured below), I really think it's a wasted opportunity.
